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Shopper Marketing and the Role of In-Store Marketing (Review of Marketing Research)
Shopper Marketing and the Role of InStore Marketing - Review of Marketing Research
Author: Dhruv Grewal
This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to o...  more »
ISBN-13: 9781784410018
ISBN-10: 1784410012
Publication Date: 6/27/2014
Pages: 227
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Publisher: Emerald Group Publishing Limited
Book Type: Hardcover
Members Wishing: 0
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