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Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education,
Shakespeare Einstein and the Bottom Line The Marketing of Higher Education
Author: David L. Kirp
How can you turn an English department into a revenue center? How do you grade students if they are �customers� you must please? How do you keep industry from dictating a university�s research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line ...  more »
ISBN-13: 9780674016347
ISBN-10: 0674016343
Publication Date: 9/30/2004
Pages: 328
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Publisher: Harvard University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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