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Search - Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education

Shakespeare, Einstein, and the Bottom Line : The Marketing of Higher Education
Shakespeare Einstein and the Bottom Line The Marketing of Higher Education
Author: David L. Kirp
How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us ...  more »
ISBN-13: 9780674011465
ISBN-10: 0674011465
Publication Date: 11/30/2003
Pages: 336
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Publisher: Harvard University Press
Book Type: Hardcover
Other Versions: Paperback
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