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Selling Sickness
Selling Sickness
Author:
Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company’s market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley’s chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." T... more »
Author:
Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company’s market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley’s chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." T... more »
ISBN-13: 9781553651314
ISBN-10: 1553651316
Pages: 254
Rating: ?
ISBN-10: 1553651316
Pages: 254
Rating: ?
0 stars, based on 0 rating
