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Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients
Selling Sickness How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients
Author: Ray Moynihan, Alan Cassels
Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company’s market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley’s chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to every...  more »
ISBN-13: 9781560256977
ISBN-10: 1560256974
Publication Date: 6/10/2005
Pages: 254
Rating:
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0 stars, based on 0 rating
Publisher: Nation Books
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 2
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

NewRuth avatar reviewed Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients on
Helpful Score: 1
I see drug company advertising at the doctor's office and on TV, but I didn't realize just how effective pharmaceutical advertising is.

The authors outline how the pharmaceutical industry has in effect created problems to sell drugs to treat.

The book is eye-opening, but a bit repetitive as it covers different "conditions."
Read All 1 Book Reviews of "Selling Sickness How the Worlds Biggest Pharmaceutical Companies Are Turning Us All into Patients"


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