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Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing
Selling It The Incredible Shrinking Package and Other Marvels of Modern Marketing
Author: Leslie Ware, Editors of Consumer Reports
A hilarious and revealing collection of inventive, misleading, and absurdly amusing marketing ploys, culled from Consumer Reports. Just how much would you pay for those "10 free minutes" of long distance? Will "slimming insoles" do more than cushion your tired feet? Are you really the "guaranteed winner" of a $10 million sweepstakes? For ...  more »
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ISBN-13: 9780393321722
ISBN-10: 039332172X
Publication Date: 1/15/2002
Pages: 196
Edition: 1ST
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Publisher: W. W. Norton & Company
Book Type: Paperback
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