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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
Seeing What's Next Using the Theories of Innovation to Predict Industry Change Author:Clayton M. Christensen, Scott D. Anthony, Erik A. Roth This book argues that it is possible to predict which companies will win and which will lose in a specific situation-and provides a practical framework for doing so. — Most books on innovation-including Christensen's previous two books-approached innovation from the inside-out, showing firms how they can create innovations inside their own compan... more »ies. This book is written from an "outside-in" perspective, showing how executives, investors, and analysts can assess the impact of a new innovation on the firms they have a vested interest in.« less