Secret Formulas of the Wizard of Ads Author:Roy H. Williams People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. — In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formula conjures up more of the Wizard's provocative observations on advertising, business and life that won The Wizards of Ad last year's... more » Business Book of the Year Award -- only this time, the book has nuts, bolts, and even more bite!