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The Second Curve : Radical Strategies for Managing Change
The Second Curve Radical Strategies for Managing Change
Author: Ian Morrison
In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is simple: you must ride the first curve -- a company's traditional business carried out in a familiar corporate climate -- to the all-important second curve. The second curve is the future -- of new techno...  more »
ISBN-13: 9780679451587
ISBN-10: 0679451587
Publication Date: 5/21/1996
Edition: Abridged
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Publisher: Random House Audio
Book Type: Audio Cassette
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