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Scientific Advertising
Scientific Advertising
Author: Claude Hopkins
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers...  more »
ISBN-13: 9781603866361
ISBN-10: 1603866361
Publication Date: 2/12/2014
Pages: 88
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Publisher: Merchant Books
Book Type: Paperback
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