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Scenarios in Marketing: From Vision to Decision (Wiley Desktop Editions)
Scenarios in Marketing From Vision to Decision - Wiley Desktop Editions
Author: Gill Ringland, Laurie Young
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. The...  more »
ISBN-13: 9780470032725
ISBN-10: 0470032723
Publication Date: 11/17/2006
Pages: 244
Edition: 1
Rating:
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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