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Author:
This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strass... more »
Author:
This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strass... more »
ISBN-13: 9780679725589
ISBN-10: 067972558X
Publication Date: 8/18/1990
Rating: ?
ISBN-10: 067972558X
Publication Date: 8/18/1990
Rating: ?
0 stars, based on 0 rating
Genres:
