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Sas Technical Report R-109: Conjoint Analysis Examples
Sas Technical Report R109 Conjoint Analysis Examples
Author: Sas
This book describes performing conjoint analysis inthe SAS System with the TRANSREG procedure. Topics include metric and nonmetric conjoint analysis, orthogonal and nonorthogonal experimental designs, data collection and manipulation, holdouts, brand by price interactions, maximum utility and multinomial logit simulators, and change in market sh...  more »
ISBN-13: 9781555445812
ISBN-10: 1555445810
Publication Date: 9/22/1993
Pages: 92
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Publisher: SAS Publishing
Book Type: Paperback
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