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Sales Management: A Global Perspective
Sales Management A Global Perspective
Author: John B Ford, Earl Honeycutt, Antonis Simintiras
Text considers the many facets of cross-cultural sales management, providing salespeople and managers with a guide to making the most of the global sales force. Discusses cross-cultural negotiations; hiring, training, motivating, and evaluation the international sales force; customer retention; and sales territory design and management. Hardcove...  more »
ISBN-13: 9780415300438
ISBN-10: 0415300436
Publication Date: 5/23/2003
Pages: 424
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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