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Sales Management : Analysis and Decision Making
Sales Management Analysis and Decision Making
Author: Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Jr., Charles H. Schwepker, Michael R. Williams
SALES MANAGEMENT blends the most recent sales management research with real-life "best practices" of leading sales organizations. This text continues to focus on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies. Topics are covered fro...  more »
ISBN-13: 9780324321050
ISBN-10: 0324321058
Publication Date: 4/14/2005
Pages: 480
Rating:
  • Currently 4.5/5 Stars.
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4.5 stars, based on 1 rating
Publisher: South-Western College Pub
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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