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SWITCH: Cómo cambiar las cosas cuando cambiar es difícil (Vintage Espanol) (Spanish Edition)
SWITCH Cmo cambiar las cosas cuando cambiar es difcil - Vintage Espanol - Spanish Edition Author:Chip Heath, Dan Heath Why is it so hard to make lasting changes in our work, in our communities, and in our own lives? Per Chip and Dan Heath, the primary obstacle is a con?ict that?s hardwired into our minds. Psychologists have discovered that we are ruled by two competing thought patterns?the rational and the emotional. — The rational mind wants the perfect beach bo... more »dy; the emotional wants that Oreo cookie. The rational mind wants to change something at work; the emotional loves the comfort of the existing routine. This tension can doom an effort to change?but if it is overcome, change can come quickly. Engaging and informative, Switch demonstrates how everyday people have united both systems of thought and, as a result, achieved dramatic results.« less