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SATSIFACTION GUARANTEED
SATSIFACTION GUARANTEED
Author: Susan Strasser
This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strass...  more »
ISBN-13: 9780394552927
ISBN-10: 039455292X
Publication Date: 11/5/1989
Pages: 339
Edition: 1st ed
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Publisher: Pantheon
Book Type: Hardcover
Members Wishing: 0
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