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Rubies in the Orchard: The POM Queen's Secrets to Marketing Just About Anything
Rubies in the Orchard The POM Queen's Secrets to Marketing Just About Anything
Author: Lynda Resnick, Francis Wilkinson
NATIONAL BESTSELLER — POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of...  more »
ISBN-13: 9780385525794
ISBN-10: 0385525796
Publication Date: 4/6/2010
Pages: 240
Edition: 1 Reprint
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Publisher: Crown Business
Book Type: Paperback
Members Wishing: 0
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