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Rocking the Ages
Rocking the Ages
Author: Ann Clurman, J. Walker Smith
You've done the research. You know your customers' income, where they live, what they drive. But you don't know whether they prefer Bob Dylan or Alanis Morissette. Or Pepsi, or Snapple, or tap water. And you don't know why.The hidden force at work is generational. Generational ties link widely disparate individuals of varying education, income, ...  more »
ISBN-13: 9780694517930
ISBN-10: 0694517933
Publication Date: 2/1/1997
Rating:
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5 stars, based on 1 rating
Publisher: HarperAudio
Book Type: Audio Cassette
Members Wishing: 0
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