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Right Side Up: Building Brands in the Age of the Organized Consumer
Right Side Up Building Brands in the Age of the Organized Consumer
Author: Alan Mitchell
The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. In this book leading marketing journalist Alan Mitchell analyzes the emergence of the consumer agent - a new breed of business.  No major market - inc...  more »
ISBN-13: 9780006531968
ISBN-10: 0006531962
Publication Date: 2/1/2002
Pages: 256
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Publisher: HarperCollins UK
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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