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Reverse Innovation: Create Far From Home, Win Everywhere
Reverse Innovation Create Far From Home Win Everywhere
Author: Vijay Govindarajan, Chris Trimble
Do you have reverse innovation in your strategic plan? If you haven?t asked yourself or your team this question, you will be soon. — Reverse Innovation introduces the idea of developing in emerging markets first?instead of scaling down rich world products?to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chri...  more »
ISBN-13: 9781422157640
ISBN-10: 1422157644
Publication Date: 4/10/2012
Pages: 256
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Publisher: Harvard Business Press
Book Type: Hardcover
Other Versions: Audio CD
Members Wishing: 0
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