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Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Rethinking Reputation How PR Trumps Marketing and Advertising in the New Media World
Author: Fraser P. Seitel, John Doorley
Once just the icing on a good campaign, PR is now the lynchpin of any reputation management strategy. Little wonder, in a time when even minor gaffes can ruin the careers of politicians, celebrities, athletes and high-flying CEOs?and a single well-placed endorsement can launch an unknown startup into the stratosphere. In Rethinking Reputation, p...  more »
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ISBN-13: 9781137278708
ISBN-10: 1137278706
Publication Date: 9/17/2013
Pages: 256
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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