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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia (Second Edition)
Rethinking Marketing Sustainable Marketing Enterprise in Asia - Second Edition
Author: Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Sandra Liu
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environment. Concepts are presented through models and frameworks. These are illustrated by case studies of a broad spectrum of Asian businesses, rangi...  more »
ISBN-13: 9789810677947
ISBN-10: 9810677944
Publication Date: 12/26/2006
Pages: 240
Edition: 2nd
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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