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Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
Rethinking Marketing Sustainable Marketing Enterprise in Asia
Author: Hermawan Kartajaya, Hooi Den Huan, Sandra Liu, Philip Kotler
The objective of this book is to offer a fresh perspective to entrepreneurs and business managers on understanding how successful business strategies are crafted and how such enterprises are managed in Asia. Steering away from the conventional approach of most textbooks on Asian business, the scope of the book covers a holistic perspective, whic...  more »
ISBN-13: 9780130465443
ISBN-10: 0130465445
Publication Date: 8/28/2002
Pages: 218
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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