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Retail Marketing Management
Retail Marketing Management
Author: David Walters, David White
Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '...in the light of the importance of the retailing sector, David Walters and David White are to be commended on pro...  more »
ISBN-13: 9780333428153
ISBN-10: 0333428153
Publication Date: 8/4/1987
Pages: 290
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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