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Retail Intelligence and Network Planning
Retail Intelligence and Network Planning
Author: Mark Birkin, Graham Clarke, Martin P. Clarke
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
  • Explores some of the trends taking place within the broad consumer-retailing sector,...  more »
  • Numerous global case studies are used to show keys issues
  • Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
  • Describes how retailers can plan their cross channel network strategy for the future
ISBN-13: 9780471498032
ISBN-10: 0471498033
Publication Date: 6/15/2002
Pages: 296
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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