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The Responsive Chord: How media manipulates you, what you buy, who you vote for, and how you think.
The Responsive Chord How media manipulates you what you buy who you vote for and how you think
Author: Tony Schwartz
Tony Schwartz, the acknowledged master of electronic media, created more than 20,000 radio and television spots for products, political candidates and non-profit public interest groups. Featured on programs by Bill Moyers, Phil Donahue and Sixty Minutes, among others, Schwartz has been described as a "media guru", a "media genius" and a "media m...  more »
ISBN-13: 9781633536050
ISBN-10: 163353605X
Publication Date: 1/3/2017
Pages: 199
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Publisher: Mango
Book Type: Paperback
Members Wishing: 1
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