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Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition
Author: Andrea Coville, Paul B. Brown
Today, when companies and customers are faced with an infinite number of messages, the word “relevance? has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—t...  more »
ISBN-13: 9781937134822
ISBN-10: 1937134822
Publication Date: 3/11/2014
Pages: 188
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Publisher: Bibliomotion
Book Type: Hardcover
Members Wishing: 0
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