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Relationship Marketing (Marketing in Action)
Relationship Marketing - Marketing in Action
Author: Merlin Stone, Neil Woodcock
Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice. It describes how to both win and retain customers.
ISBN-13: 9780749417550
ISBN-10: 0749417552
Publication Date: 9/1/1998
Pages: 190
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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