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The Regional Multinationals: MNEs and 'Global' Strategic Management
The Regional Multinationals MNEs and 'Global' Strategic Management
Author: Alan M. Rugman
Although many firms label themselves "global", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business glob...  more »
ISBN-13: 9780521603614
ISBN-10: 0521603617
Publication Date: 2/14/2005
Pages: 288
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Publisher: Cambridge University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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