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Reflections on a Cultural Brand: Connecting with Lifestyles
Reflections on a Cultural Brand Connecting with Lifestyles
Author: Harvey Hartman, The Hartman Group
Reflections on a Cultural Brand: Connecting with Lifestyles analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing. Social science disciplines of cultural anthropology and sociology are used to develop and explore the interconnected elements of a cultu...  more »
ISBN-13: 9781929027057
ISBN-10: 1929027052
Publication Date: 4/1/2003
Pages: 96
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Publisher: The Hartman Group
Book Type: Paperback
Members Wishing: 0
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