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Red Ocean Traps (Harvard Business Review Classics)
Red Ocean Traps - Harvard Business Review Classics
Author: W. Chan Kim, Renée A. Mauborgne
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strat...  more »
ISBN-13: 9781633692664
ISBN-10: 1633692663
Publication Date: 6/20/2017
Pages: 64
Edition: Reprint
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Publisher: Harvard Business Review Press
Book Type: Paperback
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