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The Recession-Proof Business: Lessons from the Greatest Recession Success Stories of All Time
The RecessionProof Business Lessons from the Greatest Recession Success Stories of All Time
Author: Victor Cheng
Why Do Some Companies Thrive In A Recession, While Others Die? Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup...  more »
ISBN-13: 9780976462422
ISBN-10: 0976462427
Publication Date: 4/15/2009
Pages: 192
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Publisher: Innovation Press
Book Type: Paperback
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