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Rebranding Race: Lessons from brand makeover winners, losers, pretenders and spectators
Rebranding Race Lessons from brand makeover winners losers pretenders and spectators
Author: C. Paschal Eze
Here's your brand makeover GPS and conscience! Finally, anybody could easily become a brand makeover watchdog, excitedly empowered to detect and discourage deceptive rebranding by any business, nonprofit, individual, city or nation. That's what the "7 rebranding laws to live by" and instructive case studies from countries around the world are fo...  more »
ISBN-13: 9780984400539
ISBN-10: 0984400532
Publication Date: 10/14/2010
Pages: 216
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Publisher: Global Mark Makers
Book Type: Hardcover
Members Wishing: 0
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