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The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
The Real Toy Story Inside the Ruthless Battle for America's Youngest Consumers
Author: Eric Clark
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own...  more »
ISBN-13: 9780743247658
ISBN-10: 0743247655
Publication Date: 1/9/2007
Pages: 272
Rating:
  • Currently 4.2/5 Stars.
 3

4.2 stars, based on 3 ratings
Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
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Cheese avatar reviewed The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers on + 324 more book reviews
An interesting look at the "behind the scenes" world of toy buying and selling. From the selling of an idea at a toy fair to the manufacturing of the toy in China. I didn't realize how cut throat the industry was. The book is good, though I felt the author went off on tangents sometimes and then eventually got back to what they were originally saying. The one chapter I found most interesting was the last chapter about the "day in the life of" a migrant worker in China. No matter how much you might hate your job here in the USA, it isn't even a fraction as bad as it is in a Chinese sweatshop....if the book is correct.


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