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Real Time: Preparing for the Age of the Never Satisfied Customer
Real Time Preparing for the Age of the Never Satisfied Customer Author:Harvard Business Review, Harvard Business School Press Right here. Right now. Tailored to me. Served up the way I like it. If the new customers spelled their expectations out on a billboard, then this is what you would read. From the author of Relationship Marketing comes a pathbreaking book on doing business in a real time world-one in which time and distance vanish, action and response are simulta... more »neous, and customers demand instant gratification-or else. Technology is continually transforming our existence in profound ways, and the pace of change is speeding up, not slowing down: we get cash in second at ATMs, we watch wars unfold instantaneously on live television. Almost all technology today compresses to zero the time needed to acquire and use information, to make decisions and initiate actions, to deploy resources and innovate.« less