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Readings in Buyer Behavior
Readings in Buyer Behavior
Author: Sally Joy, Ian Walker
A collection of readings which are structured in a way that reflects the most common elements of buyer behaviour teaching within the Asia Pacific region, with the questions associated with each article and chapter provided to encourage and stimulate academic debate.
ISBN-13: 9780724801220
ISBN-10: 0724801227
Publication Date: 5/30/1998
Pages: 277
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Publisher: Prentice-Hall (Australia)
Book Type: Paperback
Members Wishing: 0
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