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Search - Reading Financial Reports For Dummies

Reading Financial Reports For Dummies
Author: Lita Epstein

The U.S. government began standardizing and regulating financial reporting in 1929 when the stock market crash made it painfully clear that businesses often made absurd claims and that investors were either gullible, unable to verify information, or both. Now, financial reports are used by a company’s management to measure profitability (o... more »r lack of it), optimize operations and guide the company, by banks and other lenders to gauge the company’s financial health, and by institutional or individual investors interested in purchasing stock. Unless you’re financially savvy, annual reports with all those figures, frustrating footnotes, and fine print are boring and intimidating. However, once you have a fundamental knowledge of finance and its basic terminology, you can find the juicy parts. Reading Financial Reports For Dummies by Lita Epstein, a teacher of online financial courses and author of Trading for Dummies, gets you up to speed so you can:

Go past the prose that can maximize the positive and minimize the negative and get information in dollars and cents
Get an overview from the big three—the balance sheet, income statement, and statement of cash flows
Understand the lingo and read between the lines
Calculate basics like PE, Dividend Payout Ratio, ROS, ROA, ROE, Operating Margin, and Net Margin

It pays for investors to be somewhat skeptical instead of gullible. Pressured to please Wall Street, companies are sometimes tempted to use “creative” accounting. You’ll discover how to:

Detect red flags (that, unfortunately, aren’t emphasized in red) such as lawsuits, changes in accounting methods, and obligations to retirees and future retirees
Understand the different reporting requirements for public companies and private companies with various types of business structures
Analyze a company’s cash flow, a prime indicator of its financial health
Scrutinize deals such as mergers, acquisitions, liquidations and other major changes in key assets

Organized so you can start where you’re comfortable and proceed at your own pace, Reading Financial Reports for Dummies helps managers prepare annual reports and use financial reporting to budget more efficiently and helps investors base their decisions on knowledge instead of hype. Whether you’re in business or in the stock market, knowledge is always an asset.

ISBN-13: 9780764577338
ISBN-10: 0764577336
Publication Date: 12/24/2004
Pages: 384
Rating:

Currently 4.5/5 Stars.

4.5 stars, based on 2 ratings

Publisher: For Dummies
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Business & Money >> Finance >> Corporate Finance
Business & Money >> Finance >> Finance & Investing
Business & Money >> General
Business & Money >> Industries >> Accounting >> Financial

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