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Reaching Women: The Way to Go in Marketing Healthcare Services
Reaching Women The Way to Go in Marketing Healthcare Services
Author: Barbara Lehman
Reaching Women is the condensed version of years of experience in reaching and motivating key audiences through marketing and advertising. Readers will learn why the women’s market has become a potentially lucrative business opportunity for the health industry. Using examples of actual advertising messages targeting this segment, t...  more »
ISBN-13: 9780595187249
ISBN-10: 0595187242
Publication Date: 6/2001
Pages: 151
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Publisher: Authors Choice Press
Book Type: Paperback
Members Wishing: 0
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