Skip to main content
PBS logo
 
 

Search - Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Radical Marketing From Harvard to Harley Lessons from Ten That Broke the Rules and Made It Big
Author: Sam Hill, Glenn Rifkin
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fift...  more »
ISBN-13: 9780756751180
ISBN-10: 0756751187
Publication Date: 8/1999
Rating:
  ?
0 stars, based on 0 rating
Publisher: Diane Pub Co
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.