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Quote Master: How to Ace Any Print Media Interview
Quote Master How to Ace Any Print Media Interview Author:TJ Walker This audio CD will teach you how to prepare your media message, answer questions and speak in sound bites. Benefits — Â? Communicate your message to the media effectively — Â? Gain control over interviews — Â? Enhance your reputation and image — Â? Never be put on the defensive — Â? Always be comfortable during interviews — Â? Control your message You... more » will learn:
Â? How to create effective media messages
Â? Why you must narrow your message to three points
Â? The 13 essential elements of every successful media message
Â? How to answer any question skillfully
Â? How to bridge to your message without dodging questions
Â? How to answer the one question you most dread
Â? The 10 essential elements that make up most sound bites
Â? How to turn any boring, abstract message point into irresistible quotes
Â? Why it is never enough to simply "stay on message"
Â? How you can prepare for your next interview in less than ten minutes« less