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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)
The Quintessence of Strategic Management What You Really Need to Know to Survive in Business - Quintessence Series
Author: Philip Kotler, Roland Berger, Nils Bickhoff
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in pr...  more »
ISBN-13: 9783662484890
ISBN-10: 3662484897
Publication Date: 5/9/2016
Pages: 115
Edition: 2nd ed. 2016
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Publisher: Springer
Book Type: Hardcover
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