Skip to main content
PBS logo
 
 

Search - The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series)

The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities (Quintessence Series)
The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities - Quintessence Series
Author: Nils Bickhoff, Svend Hollensen, Marc Opresnik
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but ...  more »
ISBN-13: 9783642454431
ISBN-10: 3642454437
Publication Date: 5/31/2014
Pages: 130
Edition: 2014
Rating:
  ?
0 stars, based on 0 rating
Publisher: Springer
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.