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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Questionnaire Design How to Plan Structure and Write Survey Material for Effective Market Research - Market Research in Practice
Author: Ian Brace
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and ...  more »
ISBN-13: 9780749450281
ISBN-10: 0749450282
Publication Date: 9/28/2008
Pages: 304
Edition: 2nd
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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 reviewed Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) on + 8 more book reviews
This is a professional market research question creation book. I used it for a company and it was very helpful.


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