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Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications
Author: Christine Daymon, Immy Holloway
A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications. Guides the reader through all aspects from selecting a topic to writing a report.
ISBN-13: 9780415222730
ISBN-10: 0415222737
Publication Date: 2/8/2002
Pages: 288
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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