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The Public Relations Writer's Handbook: The Digital Age
The Public Relations Writer's Handbook The Digital Age
Author: Merry Aronson, Don Spetner, Carol Ames
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In additio...  more »
ISBN-13: 9780787986315
ISBN-10: 0787986313
Publication Date: 3/30/2007
Pages: 368
Edition: 2
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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