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Public Relations Strategy (PR in Practice)
Public Relations Strategy - PR in Practice
Author: Sandra Oliver
This challenging book reflects the intense discussion taking place on the nature of public relations and how it develops and supports management strategy.  It links models and theories of strategic management to the PR function.   International case studies review Royal Caribbean's effort to elevate US port security to a national issue, Edelman ...  more »
ISBN-13: 9780749448653
ISBN-10: 0749448652
Publication Date: 3/28/2007
Pages: 146
Edition: 2nd
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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