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Public Relations in Schools (2nd Edition)
Public Relations in Schools - 2nd Edition
Author: Theodore J. Kowalski
This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive f...  more »
ISBN-13: 9780139744112
ISBN-10: 0139744118
Publication Date: 7/8/1999
Pages: 390
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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