Book Info
(IDG Books) A friendly guide showing how to maximize media exposure and generate buzz, map a winning PR strategy and manage crises. The CD-ROM contains videos, public relations forms, lists of PR firms, media outlets and useful contacts, plus PC software tools and links to PR Web resources.
(IDG Books) A friendly guide showing how to maximize media exposure and generate buzz, map a winning PR strategy and manage crises. The CD-ROM contains videos, public relations forms, lists of PR firms, media outlets and useful contacts, plus PC software tools and links to PR Web resources.
