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Public Relations in China: Building and Defending your Brand in the PRC (Palgrave Pocket Consultants)
Public Relations in China Building and Defending your Brand in the PRC - Palgrave Pocket Consultants
Author: David Wolf
China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. David Wolf provides business owne...  more »
ISBN-13: 9781137483799
ISBN-10: 1137483792
Publication Date: 9/25/2015
Pages: 216
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Publisher: Palgrave Macmillan
Book Type: Paperback
Members Wishing: 0
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